Delving into Dells Employer Brand Strategy

Delving into Dells Employer Brand Strategy Competing for talent is not what it used to be for Dell, its now far, far more competitive for a company that used to be the be-all and end-all of computing technology. Having said that, Dell is still among the worlds best tech companies. We catch up with Dalhia Rodriguez, the  Employment Brand and Social Media Lead at Dell, to understand what strategies are put into place to attract and retain the best talent to maintain the companys high standards. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  iTunes,  Stitcher Radio,  Google Play  or  SoundCloud In this episode youll learn: What its like to work at Dell and why flexibility is a key component of their company culture How Dell has evolved and remained competitive What source of hire works best for Dell Why its important to get brand ambassadors engaged  with your employer brand Why Dell revolves their EVP around the tagline: You thrive, We thrive How Michael Dell activates Dells employer brand through their culture code How Dell localizes their international employer brand Dalhias top three tips for employer brand managers How to  measure ROI of employer branding Whats next for Dells employer brand